947 N. La Cienega · 652-5916
Themis Boutique
Pamela Courson’s boutique, 947 North La Cienega Boulevard, Los Angeles. Jim paid the rent. The shop phone is 652-5916. That number is how you read the classifieds.
The shop took over Inga’s Fashions of Hollywood in the same building. The address had already been a dress shop in 1965. In August 1968 the offices upstairs were already in the paper. Jim rented them for HWY: An American Pastoral. Themis ran 1969 into 1971. How the shop ended was a blank. This ad fills it: by 11 June 1971 someone else is in 947, a different name, a different phone. Not Jim, not Pamela, not Judy. Jim died in Paris three weeks later.
More of the boutique is at themisboutique.com.
Tere Tereba
Tere Tereba · Jody Tootique
“JODY TOOTIQUE — Lois Lane lapels, gauntlet sleeves and pencil-straight skirts return for fall in this suit designed by Tere Tereba for Jody Tootique.” The drawing is hers.
Long before · 1965
Same address, four years before Themis. Paris V Fashions, 947 North La Cienega, just south of Santa Monica.
3 August 1965 · Paris V Fashions
“PARIS V FASHIONS 947 NORTH LA CIENEGA BLVD. Just South of Santa Monica Blvd.” Final-days sale, dresses and gowns, phone OL. 2-0791. Not Pamela. The building.
Before Themis · Inga’s, 1968
947 N. La Cienega was already a dress shop. Inga’s Fashions of Hollywood advertised a grand opening for 27 April 1968, phone 652-5501 — same exchange, different line. The same week the shop itself was in the classifieds: must sell, best offer.
26 April 1968 · Inga’s grand opening
“GRAND OPENING Saturday, April 27. Inga’s Fashions of Hollywood. Phone: 652-5501. 947 N. LA CIENEGA. Free Parking in Rear.” The building. Not Themis yet.
26 April 1968 · the shop for sale
“DRESS shop, Hlywd. Must sell. Best offer. 652-5501, 623-3521.” Same phones as Inga’s. Pamela later takes the address.
8 May 1968 · still for sale
“DRESS shop with inventory, Hollywd. Must sell. Best offer. 623 3521, 652 5501.” Two weeks after the opening ad.
Offices · August 1968
14 August 1968. Offices to let in the same building, a year before the shop ads. Jim took space here for the HWY office.
14 August 1968 · offices, 947 La Cienega
“947 LA CIENEGA BLVD. Glamorous, air cond. offices $50–$90. Plenty free parking.” Same address as Inga’s downstairs, same address as Themis a year later. The paper is offering the rooms above. Jim rented them for HWY.
Broken mirrors · August 1969
Pamela placed wanted ads for broken mirrors. She was building a mosaic ceiling in the shop. 9–14 August 1969, 947 N. La Cienega, 652-5916. On the 15th the ad says it: broken mirrors for mosaics. That insertion uses 459-2707, not the shop line.
9 August 1969
“$ BROKEN MIRRORS $ 652-5916 947 N. La Cienega.” Same address and phone as the later Themis ads. Pamela is buying broken glass for a mosaic ceiling in the shop.
10 August 1969
Next day. “$$ BROKEN MIRRORS $$ 947 No. La Cienega Blvd. 652-5916.”
11 August 1969
Third day. Same line.
12 August 1969
Fourth day. The shop is going in.
13 August 1969
Fifth day. Address and number unchanged.
14 August 1969
Sixth day, last of the 652-5916 run. The offices upstairs were already in the paper in August 1968 — HWY.
15 August 1969
Next day. “BROKEN MIRRORS FOR MOSAICS. 947 N. La Cienega Bl. 459-2707.” The shop address, and the mosaic is in the ad itself. The phone is not 652-5916.
Ten days later the shop number is on a lost dog. That file is Sage-Brush.
PARR · June 1971
11 June 1971. Same address. Not Themis. Tank trunks, groovy leisure wear, phone 657-4574. The boutique is already gone. A different shop has moved in. Jim still had three weeks in Paris.
11 June 1971 · PARR, 947 N. La Cienega
“TANK TRUNKS. PARR 947 N. LA CIENEGA W. HOLLYWOOD 657-4574.” Not Jim, not Pamela, not Judy. The address went to someone else, who started a different shop in the same room. Until this insertion, that hand-over was not in the paper.
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